FRANCIS | Digital Producer and Analytics Specialist

Digital Content Producer and Analytics Specialist

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Email: alvin.francis88@gmail.com
Phone: (347) 362-3248
Social Media Strategy Mock Up On iPad

Social Media Strategy

Warehouse 51 Instagram

Warehouse 51 Instagram

Instagram ad mockup

NOWzapp Instagram Ads

Social Media Marketing

Social Media Marketing

Instagram Lead Magnet Mockup

Aeternal Lovers Social Media Ads

FabricatedMinds Instagram

FabricatedMinds Instagram

video production sample mockup

Video Production Samples

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Social Media Strategy

Social Media Strategy Mock Up On iPad

NOWzapp is an iOS and Android app that allows you to make plans with your friends right now or later. The selling point is that the app allows you to make plans in seconds i.e. get together with friends that also want to see you with the press of a button without having to skim through a long text message threads, etc.

This social media strategy was created for PPC ad campaigns. The founder wanted to know which social media channel to invest into, what kind of content to post, when to post, and more.

Click here to check it out!

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Filed under: Digital Strategy Social Media
Date:
August 2019
Client:
NOWzapp
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Warehouse 51 Instagram

Warehouse 51 Instagram
INSTAGRAM PAGE PREVIEW
Warehouse 51 Instagram
USING INCENTIVES TO MOTIVATE PEOPLE TO PROMOTE THE EVENT
Warehouse 51 Instagram
GETTING THE ATTENTION OF A STAR WARS FANATIC
Warehouse 51 Instagram
CONTENT
Warehouse 51 Instagram
SPIDERMAN GIVES ANACON A SHOUT OUT
Warehouse 51 Instagram
SOME ATTENDEES POSING FOR A GROUP PICTURE
Warehouse 51 Instagram
WOLVERINE AND THE HULK
Warehouse 51 Instagram
MORE ANACON ATTENDEES

WarehouseFiftyOne is an entity managed by Boardwalk Management Group, an event management company. They organize and promote annual conventions for fans of arts and entertainment collectibles. The images here show examples of me using Instagram as a platform to drive engagement and create excitement for WarehouseFiftyOne’s first annual event—Anacon 2014.

Driving engagement (For example, communicating directly with people to get their attention) and using ‘social listening’ to give me ideas about content for this target audience led to the success of this project. The social media platforms I used were Twitter and Instagram. 1000+ people attended the event.

Other events like Anacon include ComicCon and WonderCon. These are conventions where comic book, hot wheel, and star trek fanatics unite once a year from all around the country and the rest of the world.

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Filed under: Social Media
Date:
June 2014
Client:
WarehouseFiftyOne
Link:
https://www.instagram.com/warehousefiftyone/
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NOWzapp Instagram Ads

Instagram ad mockup

NOWzapp is a social app that allows you to make plans with your friends right now or later. The selling point is that the app allows you to make plans easily and quickly i.e. get together with friends that also want to see you with the press of a button without having to skim through a long text message threads, etc.

These ads were designed for people between the working millennial with interests in restaurants, festivals, sporting events, and other social activities.

 

 

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Filed under: Graphic Design Social Media
Date:
August 2019
Client:
NOWzapp
Taco Ad
Brunch Ad
NOWzapp Instagram Ads
NOWzapp Instagram Ad DRAFTS (15)
NOWzapp Instagram Ads
NOWzapp Instagram Ads (FINAL) (2)
NOWzapp Instagram Ads
NOWzapp Instagram Ads (Revised)
NOWzapp Instagram Ads
NOWzapp Instagram Ads (FINAL) (1)
NOWzapp Instagram Ads
NOWzapp Instagram Ad DRAFTS (16)
NOWzapp Instagram Ads
NOWzapp Instagram Ad DRAFTS (17)
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Social Media Marketing

Social Media Marketing

Based on my experience and all the tips I come across, I’m absolutely convinced that social media marketing is not about getting the most followers. The most important aspect of social media marketing is your level of engagement (directly interacting with people) — that’s what makes it such a grind. It takes up a ton of time. But in the end, the results are always worth it.

Engaging with people on social media (liking posts, reposting content, and commenting consistently) is what drives repeat visitors to your brand. It’s what generates metrics that truly matter, like the number of retweets for your Twitter post, the number of Instagram likes you get, etc. Think about it. What’s the point of having thousands of followers if only a handful of people interact with your content? This stuff creates a trickle down effect because whatever piece of content you have that someone interacts with will be seen by their followers. Your following will grow organically in the process.

If you don’t engage with your following and prospects, you won’t get the kind of attention you’re seeking. Period.

Check out the screenshots below for some of my examples.

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Filed under: Social Media
Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Media Marketing
Gail Perry is ranked one of the top 20 fundraising experts in the country. Getting a single co-sign from her would bring about a solid amount of leads for my client.
Social Media Marketing
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Aeternal Lovers Social Media Ads

Aeternal Lovers Social Media Ads
Aeternal Lovers Social Media Ads
Aeternal Lovers Social Media Ads
Aeternal Lovers Social Media Ads

I designed some social media ads to serve as click bait for an up and coming fashion brand based in New York City. My client wanted me to generate content for their Instagram page that would generate click-throughs to their Instagram shop and website. As you can see, I used transparency, contrast, bold text, bold numbers and images to produce the final drafts. Captions were provided as well.

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Filed under: Graphic Design Social Media
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FabricatedMinds Instagram

FabricatedMinds Instagram
FabricatedMinds Instagram
FabricatedMinds Instagram
FabricatedMinds Instagram
FabricatedMinds Instagram
FabricatedMinds Instagram
FabricatedMinds Instagram
FabricatedMinds Instagram
FabricatedMinds Instagram
FabricatedMinds Instagram
FabricatedMinds Instagram
FabricatedMinds Instagram
FabricatedMinds Instagram
FabricatedMinds Instagram
FabricatedMinds Instagram
FabricatedMinds Instagram
FabricatedMinds Instagram
FabricatedMinds Instagram

FabricatedMinds is a fashion, art, and culture blog I started for fun back in 2013. I just wanted to make something out of the things I was passionate about. I created it so I could foster an online community for people that equally passionate about the same things.

For me, the primary goal with social media has always been to drive engagement by either creating or searching the web for quality content that I can share. With FabricatedMinds I just like to post stuff that people would appreciate from time to time.

However, in order to be successful using social media as a tool for effective outreach, one must be strategic. For instance, it’s important to post content on Instagram at least 2 to 3x a day. However, you have to post at the right time to generate significant engagement. For instagram, research from many sources suggests that the best time to post on Instagram is on Wednesdays between 5:00 pm and 6:00 pm. Check out the chart below.


Source: The Huffington Post

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Filed under: Social Media
Link:
https://www.instagram.com/fabricatedminds/
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Video Production Samples

video production sample mockup

Check out a couple of video promos I designed for a New York based fashion brand. My client’s value proposition is centered around eco-friendly/up-cycled fashion.

Video Production Sample 1

Video Production Sample 2

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Filed under: Social Media Videos
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