FRANCIS | Digital Producer and Analytics Specialist

Digital Content Producer and Analytics Specialist

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Email: alvin.francis88@gmail.com
Phone: (347) 362-3248
Ipad pro mockup of cheat sheets for Amy Morin book

Cheat Sheets–13 Things Mentally Strong Parents Don’t Do (Book)

Ipad pro mockup of NA board manual design

National Academy of Design Board Member Manual

Spotify iPad Mock Up

Music Artwork

Instagram ad mockup

NOWzapp Instagram Ads

Instagram Lead Magnet Mockup

Aeternal Lovers Social Media Ads

EPK Mock Up on Tablet

EPK: Willoughby Project Playlist Volume 1 EP

Artist In Conversation Flyer Displayed on a Tablet

Artist In Conversation Flyer: David Humphrey and Mary Heilmann

Artist In Conversation Flyer Displayed on a Tablet

Artist In Conversation Flyer: Wendy Evans Joseph and Mary Miss

Ipad pro mockup with display retargeting ad work sample

Display Retargeting Ads: Amy Morin Book

Dopeshack Logo

Dopeshack Logo

KH Bowen Co. Logo

KH Bowen Co. Logo

Fabricatedminds Logo

Fabricatedminds Logo

Paris Midi Logo

Paris Midi Logo

Customer Metrics Infographic

Customer Metrics Infographic

Direct Mail and Big Data Infographic

Direct Mail and Big Data Infographic

Donor Surveys Guide [Report]

Donor Surveys Guide [Report]

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Cheat Sheets–13 Things Mentally Strong Parents Don’t Do (Book)

Ipad pro mockup of cheat sheets for Amy Morin book

This was a graphic design project for a children’s book. Amy Morin, the author, wanted cheat sheets she could email to the purchasers of her book (13 Things Mentally Strong Parents Don’t Do) as a free bonus. 

She wanted something simple and visually appealing. By using combinations of shapes, colors, graphics, and anything else I saw fit, I was able to come up with the finished product you see above. The client also wanted a picture of the book cover on each page.

Lastly, I made sure all the sheets looked similar with slight variations to maintain branding consistency.

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Filed under: Graphic Design
Date:
July 2017
Client:
Amy Morin
Link:
https://www.amazon.com/Things-Mentally-Strong-Parents-Dont/dp/0062565737
Cheat Sheets–13 Things Mentally Strong Parents Don’t Do (Book)
Cheat Sheets–13 Things Mentally Strong Parents Don’t Do (Book)
Cheat Sheets–13 Things Mentally Strong Parents Don’t Do (Book)
Cheat Sheets–13 Things Mentally Strong Parents Don’t Do (Book)
Cheat Sheets–13 Things Mentally Strong Parents Don’t Do (Book)
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National Academy of Design Board Member Manual

Closed booklet mockup of NA board member manual
Closed booklet mockup of NA board member manual cover
National Academy of Design Board Member Manual
About the National Academy Preview

I really enjoyed working on this project for the National Academy of Design. The project scope included an 85-page manual for the organization’s board members (a group of well-respected artists and architects).

This comprehensive guide included background information about the academy, official documents, images, and detailed information about their board and staff members.

Check it out! Simply scroll through the PDF. The tools I used were Adobe InDesign and Illustrator.

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Filed under: Graphic Design
Date:
August 2017 - September 2017
Client:
The National Academy of Design
Link:
https://secureservercdn.net/198.71.233.13/f8d.306.myftpupload.com/wp-content/uploads/2017/09/NAManualFinal.compressed.pdf
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Music Artwork

Spotify iPad Mock Up

I’m passionate about music so creating music artwork for an album or single cover is fun for me. Music related projects never feel like work for me and designing music artwork is something I can do quickly. Check out some of the single covers I’ve created below.

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Filed under: Graphic Design
F.Y.I. Single Cover
F.Y.I. Single Cover 2
F.Y.I. Single Cover 4
F.Y.I. Single Cover 3
Brooklyn Brick Single Cover
Music Artwork
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NOWzapp Instagram Ads

Instagram ad mockup

NOWzapp is a social app that allows you to make plans with your friends right now or later. The selling point is that the app allows you to make plans easily and quickly i.e. get together with friends that also want to see you with the press of a button without having to skim through a long text message threads, etc.

These ads were designed for people between the working millennial with interests in restaurants, festivals, sporting events, and other social activities.

 

 

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Filed under: Graphic Design Social Media
Date:
August 2019
Client:
NOWzapp
Taco Ad
Brunch Ad
NOWzapp Instagram Ads
NOWzapp Instagram Ad DRAFTS (15)
NOWzapp Instagram Ads
NOWzapp Instagram Ads (FINAL) (2)
NOWzapp Instagram Ads
NOWzapp Instagram Ads (Revised)
NOWzapp Instagram Ads
NOWzapp Instagram Ads (FINAL) (1)
NOWzapp Instagram Ads
NOWzapp Instagram Ad DRAFTS (16)
NOWzapp Instagram Ads
NOWzapp Instagram Ad DRAFTS (17)
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Aeternal Lovers Social Media Ads

Aeternal Lovers Social Media Ads
Aeternal Lovers Social Media Ads
Aeternal Lovers Social Media Ads
Aeternal Lovers Social Media Ads

I designed some social media ads to serve as click bait for an up and coming fashion brand based in New York City. My client wanted me to generate content for their Instagram page that would generate click-throughs to their Instagram shop and website. As you can see, I used transparency, contrast, bold text, bold numbers and images to produce the final drafts. Captions were provided as well.

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Filed under: Graphic Design Social Media
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EPK: Willoughby Project Playlist Volume 1 EP

EPK Mock Up on Tablet

Willoughby Project Playlist Volume 1 EP is the first published music collection of the self-taught instrumentalist and Producer/Songwriter, Willoughby Project. I was happy to assist him by providing him with this simple Press Kit to help him get his music distributed on popular music platforms like Spotify and Apple Music.

This EP features gently sung R&B vocals around sultry piano and keyboards, experimental sounds, soulful grooves, emotionally charged lyrics and vocals that intersect perfectly between Alternative and R&B/Soul genres. It’s a collection of songs and lyrics inspired by dating in New York City and previous relationships. Songs that will satisfy your emotional and moody appetite.

Option 2

Willoughby Project EPK_Option 2

Option 1

Willoughby Project EPK_Option 1

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Filed under: Graphic Design
Date:
August 2019
Client:
seven sounds
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Artist In Conversation Flyer: David Humphrey and Mary Heilmann

Artist In Conversation Flyer Displayed on a Tablet

The National Academy of Design is an honorary association of American artists, founded in New York City in 1825 to “promote the fine arts in America through instruction and exhibition.”

“Artist In Conversation” was an intimate interview-style salon hosted by the National Academy of Design. During the panel discussion, artists discuss their inspirations, how their art represents everyday life, contemporary politics and more.

This was a flyer I designed for one of these events while serving as a contractor in the fall of 2017.

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Filed under: Graphic Design
Date:
September 2017
Client:
National Academy of Design
Artist In Conversation Flyer: David Humphrey and Mary Heilmann
ArtistinConversation-David-Mary
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Artist In Conversation Flyer: Wendy Evans Joseph and Mary Miss

Artist In Conversation Flyer Displayed on a Tablet

The National Academy of Design is an honorary association of American artists, founded in New York City in 1825 to “promote the fine arts in America through instruction and exhibition.”

“Artist In Conversation” was an intimate interview-style salon hosted by the National Academy of Design. During the panel discussion, artists discuss their inspirations, how their art represents everyday life, contemporary politics and more.

This was a flyer I designed for one of these events while serving as a contractor in the fall of 2017.

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Filed under: Graphic Design
Date:
September 2017
Client:
National Academy of Design
Artist In Conversation Flyer: Wendy Evans Joseph and Mary Miss
ArtistinConversation-WendyEvansJoseph-MaryMiss
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Display Retargeting Ads: Amy Morin Book

Ipad pro mockup with display retargeting ad work sample

Retargeting ads are a form of online advertising. These ads are served to people who have already visited your website or are a contact in your database (like a lead or customer).

I designed these banner ads to help promote the release of my client’s book, 13 Things Mentally Strong Parents Don’t Do, back in the summer of 2017.

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Filed under: Graphic Design
Date:
August 2017
Client:
Amy Morin, LCSW
Amy Morin Book Pre-order Banner Ad
Amy Morin Book Pre-order Banner Ad
Amy Morin Book Pre-order Banner Ad
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Dopeshack Logo

Dopeshack Logo

This is a logo I created for a music blog back in 2013 (Time flies!). As you can see from the design, I used the concept of a text based logo with a single icon in place of the letter “A.” Using the shack as an icon helps the viewer interpret the word shack without actually reading that portion of the text and makes it easier to recognize the logo.

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Filed under: Graphic Design
Date:
November 2013
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KH Bowen Co. Logo

KH Bowen Co. Logo

KH Bowen Logo Sample
This is a logo design I did for a startup marketing agency. The client wanted something simple and clean, so I gave him a logo with design elements focused on elements like the font and lines. It’s important to have colorful logos, but overdoing it can backfire. Think about it, some of the most famous logos are actually in black and white. Like Nike, Apple, etc. However, in certain cases colors are of importance.

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Filed under: Graphic Design
Date:
January 2017
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Fabricatedminds Logo

Fabricatedminds Logo
ORIGINAL LOGO
Fabricatedminds Logo
OFFICIAL LOGO
Fabricatedminds Logo
LOGO DRAFT SAMPLE

Fabricatedminds is an ongoing personal project of mine. It’s a society I created for people that share my interest in fashion, art, and culture—three things I love. I envision a brand with a strong following made up of people that share my passion.

I launched a website with a blog to compliment it back in November 2013. The content consisted of insightful posts about different cultures around the world, traditional and modern fashion trends, and art sightings of all kinds—abstract, observational, and crafts.

I’m currently preparing to revamp the website, re-launch the blog, organize a team, and work on a plan to incorporate events into the mix.

Lastly, in case you didn’t notice, I drew inspiration from this logo design to create the logo for this site.

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Filed under: Graphic Design
Date:
November 2013
Client:
N/A
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Paris Midi Logo

Paris Midi Logo

Logo design for a French restaurant. Per request, I drew inspiration for the design from the Paris metro and the Seine, a 777-kilometre long river and an important commercial waterway within the Paris Basin in the north of France.

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Filed under: Graphic Design
Date:
March 2014
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Customer Metrics Infographic

3 Customer Metrics Every Manager Should Know
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Filed under: Graphic Design
Date:
March 2015
Client:
Analyze Corp
Link:
http://static1.squarespace.com/static/53cd7a71e4b09faa58cef2dc/t/55070be0e4b04de93b7431ea/1426525152274/3customermetricseverymanagershouldknow.compressed+%281%29.pdf
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Direct Mail and Big Data Infographic

Direct Mail and Big Data Infographic
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Filed under: Graphic Design
Client:
Analyze Corp
Link:
http://www.analyzeclients.com/downloads/
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Donor Surveys Guide [Report]

Donor Surveys Guide [Report]
For branding purposes, I included the company mascot to serve as a subtle touch for the design. The goal was to keep visual elements on this page at a minimum so that there’s very little distraction and the copy is the main focal point of the page.
Donor Surveys Guide [Report]
In regards to the chronological order of the marketing channels above, please keep in mind that the ROI for each channel may vary by industry, as well as on an annual basis as new research is revealed. The digital marketing landscape is always changing, always evolving!
Donor Surveys Guide [Report]

In this 19 page report you’ll discover all the reasons why donor surveys drive results for nonprofits. The use of awesome visuals and simple terminology make it an easy read for anyone. You can check out the landing page I designed to promote it and/or click here for direct access to the full report. You also have the option to check out the snippets below!

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Filed under: Graphic Design
Date:
February 2016
Client:
MarketSmart
Link:
http://imarketsmart.com/resources/reports/the-ultimate-how-to-guide-for-conducting-nonprofit-donor-surveys/
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