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It works every time—the break up email (click here to learn more about this marketing/sales strategy). You can use this tactic to clean up your list or re-engage your contacts (newsletter subscribers, sales leads, etc).

SUBJECT LINE:
Unsubscribe?

PREVIEW TEXT: 
Lately you seem distant…

RESULTS:
Target Audience: Nonprofit Fundraisers
Automation Tool Used: HubSpot
Recipients: 432 contacts
Open Rate: 45.4%
Click Rate: 14.8%
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NOTE: “Friend” in the salutation is a placeholder. This is a preview snap shot. Recipients were addressed by their first name in the actual eBlast.

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SUBJECT LINE:
YOU’RE INVITED!

PREVIEW TEXT:
We genuinely appreciate it

Here’s an example of a personalized email that leverages a user’s digital body language.

The copy in this email is effective because it frames the personalization in a way that makes the recipient feel important.

The email also closes with a button (call-to-action) that encourages the recipient to explore engage more with your website. Again, this push helps to ensure that the user is actively exploring more of your content, being reminded of the value you provide in the process.

NOTE: “Friend” in the salutation is a placeholder. This is a preview snap shot. Recipients were addressed by their first name in the actual eBlast.