NOWzapp is an iOS and Android app that allows you to make plans with your friends right now or later. The selling point is that the app allows you to make plans in seconds i.e. get together with friends that also want to see you with the press of a button without having to skim through a long text message threads, etc.
This social media strategy was created for PPC ad campaigns. The founder wanted to know which social media channel to invest into, what kind of content to post, when to post, and more.