Over the past few months, I’ve been spending most of my time working on Analytics for my primary client, Sesame Workshop (I got a contract extension!). It’s one of my top three favorite service offerings but the most valuable service I offer. Why? That’s blog post I’ll save for another day.

If you’re familiar with Google Analytics, then the terms metrics and dimensions shouldn’t be new to you. Metrics are known to be “quantitative measurements,” and in Google Analytics there are tons of metrics you can track for your data reports.

The catch is, not all metrics are equal. Some are more important than others, and if you ask me, I’d say these are the most important metrics to track using Google Analytics. In my 6 years of experience with the platform, these are often the key performance indicators (KPIs) for websites:

  • Visits/Users
  • Returning Users
  • Time on page
  • Average time on site
  • Goal Conversion Rates
  • Bounce Rate
  • Exit Rate
  • Page Views

And that’s my two cents for the day! Feel free to reach out to me using my contact form.