Decide What to Test

The key to successful marketing is to make data-driven decisions and the best data-driven decisions come from testing. In marketing, testing out different content is often referred to as A/B testing and believe me when I say it’s never-ending.

When you’re testing two variations of content, there are endless options for things to come up with, but here’s a solid list of things to start with:
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Focus On the Important Google Analytics Metrics

Over the past few months, I’ve been spending most of my time working on Analytics for my primary client, Sesame Workshop (I got a contract extension!). It’s one of my top three favorite service offerings but the most valuable service I offer. Why? That’s blog post I’ll save for another day.

If you’re familiar with Google Analytics, then the terms metrics and dimensions shouldn’t be new to you. Metrics are known to be “quantitative measurements,” and in Google Analytics there are tons of metrics you can track for your data reports.

The catch is, not all metrics are equal. Continue reading

How to Attract and Retain Millennials in 2018 (All Things Marketing)

Yes indeed, coming up with marketing that gets great response rates from Millennials is tough. With so many individuals and companies marketing their product or service in the digital space, it’s hard to attract Millennial clientele and even harder to secure long-term business from us in 2018. But if you pay attention to the small details with your marketing, you will get and keep our interests.

Here are some things you can do to succeed when it comes to attracting and retaining millennials:
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The Best Days and Times to Post on Instagram In the U.S. (According to 20 Studies)

There’s a lot of information out there about this. Some analysts argue that you can’t generalize this information because different users have different audiences, live in different time zones, blah blah blah. So I did some digging and explored a variety of posts on this topic to see if I could find some correlations. I checked out articles from credible sources like the Huffington Post, Buffer, and SproutSocial. However, out of all of them, the information I stumbled upon from CoSchedule stood out to me the most.

Why? Because they did all the dirty work for us! CoSchedule compiled research data they collected within the past year from the 20 most popular social media studies online (including some of the studies I had checked out):
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8 Things You Must Avoid Doing On Instagram

If you’re using Instagram to promote yourself or a business, or you’re simply active on the social media platform, there are certain things that you should absolutely avoid doing:

1. Use other people’s photos without crediting them. People, especially creatives, find this offensive. Doing this can get your page flagged and you’ll be blocked from using the app — not a fun experience
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Take Poppers

People that have a ton of followers on social media will tell you this–the key to getting a lot of reactions to an image is to make it immediately striking.

If your photo doesn’t make an impact straight away the viewer will carry on to the next one in his/her feed. A quality image post will have immediate “pop” and stop them in their tracks.
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5 Ways to Analyze Your Website for FREE

Before you can start generating money from your website traffic, it needs to be ready to receive visitors. Once you get them on your site it should be setup to either make them want to convert on your offers immediately or keep on coming back until they’re ready to hire you or purchase your offerings.

If you’re interested in improving your website conversions (more RSVP’s, bookings, purchases, etc), perform the following analysis for each page you want to improve conversions on:
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Marketing Tips from the World’s Top 10 Highest Paid DJs

Last week, Forbes’ put out their latest annual list of highest paid DJs across the globe. The group pulled in a collective $298 million, up from $270.5 million in 2016. A chunk of that increase comes from the two newcomers, Marshmello and the Chainsmokers.

How did they do it? There are probably many answers to that question, but I can guarantee you most people would agree that it all comes down to amazing marketing, sales, and partnerships. I’m going to focus on the marketing aspect today. I think Andrew Davis summed it up best with this famous quote:
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