FRANCIS | Digital Producer and Analytics Specialist

Digital Content Producer and Analytics Specialist

  • Portfolio
  • Clients
  • Testimonials
  • Services
  • Blog
  • Tip Sheets
  • Contact me
google-plus instagram linkedin twitter
Email: alvin.francis88@gmail.com
Phone: (347) 362-3248

Analytics Featured Image

Analytics

Social Media Strategy Mock Up On iPad

Social Media Strategy

thumbnail image -- dirtybird website

Dirtybird Records Website

ADDY.media website mockup pn Macbook

ADDY Media Website

Vanessa Jay Mulder Website

Vanessa Jay Mulder Website

Ipad pro mockup of cheat sheets for Amy Morin book

Cheat Sheets–13 Things Mentally Strong Parents Don’t Do (Book)

Ipad pro mockup of NA board manual design

National Academy of Design Board Member Manual

Spotify iPad Mock Up

Music Artwork

Warehouse 51 Instagram

Warehouse 51 Instagram

Instagram ad mockup

NOWzapp Instagram Ads

Social Media Marketing

Social Media Marketing

Instagram Lead Magnet Mockup

Aeternal Lovers Social Media Ads

FabricatedMinds Instagram

FabricatedMinds Instagram

video production sample mockup

Video Production Samples

EPK Mock Up on Tablet

EPK: Willoughby Project Playlist Volume 1 EP

Artist In Conversation Flyer Displayed on a Tablet

Artist In Conversation Flyer: David Humphrey and Mary Heilmann

Artist In Conversation Flyer Displayed on a Tablet

Artist In Conversation Flyer: Wendy Evans Joseph and Mary Miss

LuxorandFinch Thumbnail

Luxor + Finch Website

Ipad pro mockup with display retargeting ad work sample

Display Retargeting Ads: Amy Morin Book

thumbnail image -- BWE website

BuckWild Entertainment Website

Dopeshack Logo

Dopeshack Logo

KH Bowen Co. Logo

KH Bowen Co. Logo

Fabricatedminds Logo

Fabricatedminds Logo

Paris Midi Logo

Paris Midi Logo

Customer Metrics Infographic

Customer Metrics Infographic

Direct Mail and Big Data Infographic

Direct Mail and Big Data Infographic

Donor Impact Promo Video

Donor Impact Promo Video

email marketing sample -- dormant blog subscriber

The Break Up Email — Dormant Blog Subscribers

Email Marketing Sample -- Blu Sky

Blu Sky Promo

Email Marketing Sample Image -- FRANCIS

Nurturing: Engaged Visitors

Email Marketing Sample -- Musician

A Drunken Man’s Words

Donor Surveys Guide [Report]

Donor Surveys Guide [Report]

Previous Project Next Project

Slide 1 - francisworks.com
8 years digital production experience image
Slide 3 - francisworks.com

I’m glad you’re here 🙂

Permalink
Previous Project Next Project

Analytics

Analytics Featured Image

I’ve been interested in data analytics for quite some time. These days analytics and smart marketing go hand in hand.

By collecting and analyzing data using charts and tables, I’m able to convey key insights about website or app user engagement to my clients that impact their content marketing decision making e.g. what days to post a newsletter, which data sources draw the highest quality traffic i.e. users that click on activities, play videos, etc

Analytics tools or platforms I have experience with include:

  • Google Analytics
  • Google Data Studio
  • Google Tag Manager
  • HubSpot
  • Slideshare
  • Instagram Insights
  • Twitter Insights
  • Check out some of my work samples below:

    Google Data Studio Report: Sesame Street Website Analytics Report
    Google Data Studio Report: Latin America Sesame Street Website Analytics Report
    Google Data Studio Report: Aeternal Lovers Website Analytics Report

    Permalink
    Filed under: Analytics
    Previous Project Next Project

    Social Media Strategy

    Social Media Strategy Mock Up On iPad

    NOWzapp is an iOS and Android app that allows you to make plans with your friends right now or later. The selling point is that the app allows you to make plans in seconds i.e. get together with friends that also want to see you with the press of a button without having to skim through a long text message threads, etc.

    This social media strategy was created for PPC ad campaigns. The founder wanted to know which social media channel to invest into, what kind of content to post, when to post, and more.

    Click here to check it out!

    Permalink
    Filed under: Digital Strategy Social Media
    Date:
    August 2019
    Client:
    NOWzapp
    Previous Project Next Project

    Dirtybird Records Website

    Dirtybird Records Website
    Dirtybird Records Website
    Dirtybird Records Website
    Dirtybird Records Website
    Dirtybird Records Website
    Dirtybird Records Website
    Dirtybird Records Website
    Dirtybird Records Website
    Dirtybird Records Website

    Dirtybird is an independent record label based in Los Angeles, California. The label was founded in January 2005 by Claude VonStroke and specializes in a brand of house music he describes as “tech funk.”

    For this assignment, they wanted a new eCommerce website with a clean, minimalist layout that would allow for a better user experience. They also wanted to highlight their online store items, events and music catalogs more. I made a conscious effort to feature their music and clothes across the home page to do this and ultimately increase sales. The platform I used was Shopify.

    I really enjoyed working on this project and hope to work with them again in the near future.

    Permalink
    Filed under: Websites
    Date:
    February 2018
    Client:
    Dirtybird Records
    Link:
    https://dirtybirdrecords.com/
    Previous Project Next Project

    ADDY Media Website

    ADDY.media website mockup pn Macbook

    ADDY.media is a video content production company known for creating prime video content for Lifestyle, Fashion, Pop Culture, Music and Art events. This entertainment media company produces PR packages for their clients, including 2 minute editorial clips, 30 second Social Media videos, Event Sizzle Reels and branded films.

    The founder and CEO wanted a modern, simple one-pager website that highlighted her company’s distribution channels (YouTube, Amazon Prime, Vimeo) and her video production work with a quick glance, along with a newsletter registration form synced to her MailChimp newsletter contact list.

    You can click here to view the site or check out the screenshots below to see my work. I used WordPress to build this site.

    Please Note: This agreement did not include SEO optimization for the website.

    Permalink
    Filed under: Websites
    Date:
    August 2019
    Client:
    ADDY.media
    Link:
    http://addy.media/addy-media-stage/
    Front Page Section Screen Shot
    Screen Shot Front Page Section
    About Section Screen Shot
    Screen Shot About Section
    Works Section Screen Shot
    Screen Shot Works Section
    Services Section Screen Shot
    Screen Shot Services Section
    Services Section Screen Shot
    Films Section Screen Shot
    Screen Shot Films Section
    Subscribe Section Screen Shot
    Screen Shot Subscribe Section
    Contact Section Screen Shot
    Screen Shot Contact Section
    Menu Screen Shot
    Screen Shot Menu
    Previous Project Next Project

    Vanessa Jay Mulder Website

    Vanessa Jay Mulder Website
    Vanessa Jay Mulder Website
    Vanessa Jay Mulder Website
    Vanessa Jay Mulder Website

    I met Vanessa Jay Mulder through a mutual friend in September 2016. The reason we were introduced to each other is because she was in need of a website redesign in preparation for her new album release.

    Vanessa was born in Suriname and raised in Amsterdam where she attended the Amsterdam Ballet Academy and studied different forms of dancing. Her career took off at an early age when she was cast in tv shows and music videos as a dancer/background singer for artists like Debarge and the Time Bandits.

    In 1990 she moved to Italy and continued her career alongside artists like Raf, Zucchero, and Delmar Brown. During this same period, she took her first steps as a recording artist, collaborating with well-known Italian persona, DJ Massimo Padovani. They collaborated on the track “Nasty Rhythm” by Irma Records. She’s been in Italy ever since, making alternative music from the soul. Feel free to check out her music below.

    Permalink
    Filed under: Websites
    Date:
    December 2016
    Link:
    http://www.vanessajaymulder.com/
    Previous Project Next Project

    Cheat Sheets–13 Things Mentally Strong Parents Don’t Do (Book)

    Ipad pro mockup of cheat sheets for Amy Morin book

    This was a graphic design project for a children’s book. Amy Morin, the author, wanted cheat sheets she could email to the purchasers of her book (13 Things Mentally Strong Parents Don’t Do) as a free bonus. 

    She wanted something simple and visually appealing. By using combinations of shapes, colors, graphics, and anything else I saw fit, I was able to come up with the finished product you see above. The client also wanted a picture of the book cover on each page.

    Lastly, I made sure all the sheets looked similar with slight variations to maintain branding consistency.

    Permalink
    Filed under: Graphic Design
    Date:
    July 2017
    Client:
    Amy Morin
    Link:
    https://www.amazon.com/Things-Mentally-Strong-Parents-Dont/dp/0062565737
    Cheat Sheets–13 Things Mentally Strong Parents Don’t Do (Book)
    Cheat Sheets–13 Things Mentally Strong Parents Don’t Do (Book)
    Cheat Sheets–13 Things Mentally Strong Parents Don’t Do (Book)
    Cheat Sheets–13 Things Mentally Strong Parents Don’t Do (Book)
    Cheat Sheets–13 Things Mentally Strong Parents Don’t Do (Book)
    Previous Project Next Project

    National Academy of Design Board Member Manual

    Closed booklet mockup of NA board member manual
    Closed booklet mockup of NA board member manual cover
    National Academy of Design Board Member Manual
    About the National Academy Preview

    I really enjoyed working on this project for the National Academy of Design. The project scope included an 85-page manual for the organization’s board members (a group of well-respected artists and architects).

    This comprehensive guide included background information about the academy, official documents, images, and detailed information about their board and staff members.

    Check it out! Simply scroll through the PDF. The tools I used were Adobe InDesign and Illustrator.

    Permalink
    Filed under: Graphic Design
    Date:
    August 2017 - September 2017
    Client:
    The National Academy of Design
    Link:
    https://secureservercdn.net/198.71.233.13/f8d.306.myftpupload.com/wp-content/uploads/2017/09/NAManualFinal.compressed.pdf
    Previous Project Next Project

    Music Artwork

    Spotify iPad Mock Up

    I’m passionate about music so creating music artwork for an album or single cover is fun for me. Music related projects never feel like work for me and designing music artwork is something I can do quickly. Check out some of the single covers I’ve created below.

    Permalink
    Filed under: Graphic Design
    F.Y.I. Single Cover
    F.Y.I. Single Cover 2
    F.Y.I. Single Cover 4
    F.Y.I. Single Cover 3
    Brooklyn Brick Single Cover
    Music Artwork
    Previous Project Next Project

    Warehouse 51 Instagram

    Warehouse 51 Instagram
    INSTAGRAM PAGE PREVIEW
    Warehouse 51 Instagram
    USING INCENTIVES TO MOTIVATE PEOPLE TO PROMOTE THE EVENT
    Warehouse 51 Instagram
    GETTING THE ATTENTION OF A STAR WARS FANATIC
    Warehouse 51 Instagram
    CONTENT
    Warehouse 51 Instagram
    SPIDERMAN GIVES ANACON A SHOUT OUT
    Warehouse 51 Instagram
    SOME ATTENDEES POSING FOR A GROUP PICTURE
    Warehouse 51 Instagram
    WOLVERINE AND THE HULK
    Warehouse 51 Instagram
    MORE ANACON ATTENDEES

    WarehouseFiftyOne is an entity managed by Boardwalk Management Group, an event management company. They organize and promote annual conventions for fans of arts and entertainment collectibles. The images here show examples of me using Instagram as a platform to drive engagement and create excitement for WarehouseFiftyOne’s first annual event—Anacon 2014.

    Driving engagement (For example, communicating directly with people to get their attention) and using ‘social listening’ to give me ideas about content for this target audience led to the success of this project. The social media platforms I used were Twitter and Instagram. 1000+ people attended the event.

    Other events like Anacon include ComicCon and WonderCon. These are conventions where comic book, hot wheel, and star trek fanatics unite once a year from all around the country and the rest of the world.

    Permalink
    Filed under: Social Media
    Date:
    June 2014
    Client:
    WarehouseFiftyOne
    Link:
    https://www.instagram.com/warehousefiftyone/
    Previous Project Next Project

    NOWzapp Instagram Ads

    Instagram ad mockup

    NOWzapp is a social app that allows you to make plans with your friends right now or later. The selling point is that the app allows you to make plans easily and quickly i.e. get together with friends that also want to see you with the press of a button without having to skim through a long text message threads, etc.

    These ads were designed for people between the working millennial with interests in restaurants, festivals, sporting events, and other social activities.

     

     

    Permalink
    Filed under: Graphic Design Social Media
    Date:
    August 2019
    Client:
    NOWzapp
    Taco Ad
    Brunch Ad
    NOWzapp Instagram Ads
    NOWzapp Instagram Ad DRAFTS (15)
    NOWzapp Instagram Ads
    NOWzapp Instagram Ads (FINAL) (2)
    NOWzapp Instagram Ads
    NOWzapp Instagram Ads (Revised)
    NOWzapp Instagram Ads
    NOWzapp Instagram Ads (FINAL) (1)
    NOWzapp Instagram Ads
    NOWzapp Instagram Ad DRAFTS (16)
    NOWzapp Instagram Ads
    NOWzapp Instagram Ad DRAFTS (17)
    Previous Project Next Project

    Social Media Marketing

    Social Media Marketing

    Based on my experience and all the tips I come across, I’m absolutely convinced that social media marketing is not about getting the most followers. The most important aspect of social media marketing is your level of engagement (directly interacting with people) — that’s what makes it such a grind. It takes up a ton of time. But in the end, the results are always worth it.

    Engaging with people on social media (liking posts, reposting content, and commenting consistently) is what drives repeat visitors to your brand. It’s what generates metrics that truly matter, like the number of retweets for your Twitter post, the number of Instagram likes you get, etc. Think about it. What’s the point of having thousands of followers if only a handful of people interact with your content? This stuff creates a trickle down effect because whatever piece of content you have that someone interacts with will be seen by their followers. Your following will grow organically in the process.

    If you don’t engage with your following and prospects, you won’t get the kind of attention you’re seeking. Period.

    Check out the screenshots below for some of my examples.

    Permalink
    Filed under: Social Media
    Social Media Marketing
    Social Media Marketing
    Social Media Marketing
    Social Media Marketing
    Gail Perry is ranked one of the top 20 fundraising experts in the country. Getting a single co-sign from her would bring about a solid amount of leads for my client.
    Social Media Marketing
    Previous Project Next Project

    Aeternal Lovers Social Media Ads

    Aeternal Lovers Social Media Ads
    Aeternal Lovers Social Media Ads
    Aeternal Lovers Social Media Ads
    Aeternal Lovers Social Media Ads

    I designed some social media ads to serve as click bait for an up and coming fashion brand based in New York City. My client wanted me to generate content for their Instagram page that would generate click-throughs to their Instagram shop and website. As you can see, I used transparency, contrast, bold text, bold numbers and images to produce the final drafts. Captions were provided as well.

    Permalink
    Filed under: Graphic Design Social Media
    Previous Project Next Project

    FabricatedMinds Instagram

    FabricatedMinds Instagram
    FabricatedMinds Instagram
    FabricatedMinds Instagram
    FabricatedMinds Instagram
    FabricatedMinds Instagram
    FabricatedMinds Instagram
    FabricatedMinds Instagram
    FabricatedMinds Instagram
    FabricatedMinds Instagram
    FabricatedMinds Instagram
    FabricatedMinds Instagram
    FabricatedMinds Instagram
    FabricatedMinds Instagram
    FabricatedMinds Instagram
    FabricatedMinds Instagram
    FabricatedMinds Instagram
    FabricatedMinds Instagram
    FabricatedMinds Instagram

    FabricatedMinds is a fashion, art, and culture blog I started for fun back in 2013. I just wanted to make something out of the things I was passionate about. I created it so I could foster an online community for people that equally passionate about the same things.

    For me, the primary goal with social media has always been to drive engagement by either creating or searching the web for quality content that I can share. With FabricatedMinds I just like to post stuff that people would appreciate from time to time.

    However, in order to be successful using social media as a tool for effective outreach, one must be strategic. For instance, it’s important to post content on Instagram at least 2 to 3x a day. However, you have to post at the right time to generate significant engagement. For instagram, research from many sources suggests that the best time to post on Instagram is on Wednesdays between 5:00 pm and 6:00 pm. Check out the chart below.


    Source: The Huffington Post

    Permalink
    Filed under: Social Media
    Link:
    https://www.instagram.com/fabricatedminds/
    Previous Project Next Project

    Video Production Samples

    video production sample mockup

    Check out a couple of video promos I designed for a New York based fashion brand. My client’s value proposition is centered around eco-friendly/up-cycled fashion.

    Video Production Sample 1

    Video Production Sample 2

    Permalink
    Filed under: Social Media Videos
    Previous Project Next Project

    EPK: Willoughby Project Playlist Volume 1 EP

    EPK Mock Up on Tablet

    Willoughby Project Playlist Volume 1 EP is the first published music collection of the self-taught instrumentalist and Producer/Songwriter, Willoughby Project. I was happy to assist him by providing him with this simple Press Kit to help him get his music distributed on popular music platforms like Spotify and Apple Music.

    This EP features gently sung R&B vocals around sultry piano and keyboards, experimental sounds, soulful grooves, emotionally charged lyrics and vocals that intersect perfectly between Alternative and R&B/Soul genres. It’s a collection of songs and lyrics inspired by dating in New York City and previous relationships. Songs that will satisfy your emotional and moody appetite.

    Option 2

    Willoughby Project EPK_Option 2

    Option 1

    Willoughby Project EPK_Option 1

    Permalink
    Filed under: Graphic Design
    Date:
    August 2019
    Client:
    seven sounds
    Previous Project Next Project

    Artist In Conversation Flyer: David Humphrey and Mary Heilmann

    Artist In Conversation Flyer Displayed on a Tablet

    The National Academy of Design is an honorary association of American artists, founded in New York City in 1825 to “promote the fine arts in America through instruction and exhibition.”

    “Artist In Conversation” was an intimate interview-style salon hosted by the National Academy of Design. During the panel discussion, artists discuss their inspirations, how their art represents everyday life, contemporary politics and more.

    This was a flyer I designed for one of these events while serving as a contractor in the fall of 2017.

    Permalink
    Filed under: Graphic Design
    Date:
    September 2017
    Client:
    National Academy of Design
    Artist In Conversation Flyer: David Humphrey and Mary Heilmann
    ArtistinConversation-David-Mary
    Previous Project Next Project

    Artist In Conversation Flyer: Wendy Evans Joseph and Mary Miss

    Artist In Conversation Flyer Displayed on a Tablet

    The National Academy of Design is an honorary association of American artists, founded in New York City in 1825 to “promote the fine arts in America through instruction and exhibition.”

    “Artist In Conversation” was an intimate interview-style salon hosted by the National Academy of Design. During the panel discussion, artists discuss their inspirations, how their art represents everyday life, contemporary politics and more.

    This was a flyer I designed for one of these events while serving as a contractor in the fall of 2017.

    Permalink
    Filed under: Graphic Design
    Date:
    September 2017
    Client:
    National Academy of Design
    Artist In Conversation Flyer: Wendy Evans Joseph and Mary Miss
    ArtistinConversation-WendyEvansJoseph-MaryMiss
    Previous Project Next Project

    Luxor + Finch Website

    Luxor + Finch Website
    Home Page
    Luxor + Finch Website
    luxorandfinchservicespage Service Page
    Luxor + Finch Website
    contact_page_banner_artwork Contact Page Banner Artwork

    Luxor + Finch Consulting bridges the gap between fashion and technology.

    When Jessica, Luxor + Finch CEO & Founder, came to me and explained the look and feel she was seeking for her website I knew she was the perfect client. She wanted a minimalist design layout that was edgy and sophisticated.

    The project was a five-page responsive website, including a landing page that linked the site to her blog.

    Permalink
    Filed under: Websites
    Date:
    January 2015
    Client:
    Luxor + Finch
    Link:
    http://www.luxorandfinch.com/
    Previous Project Next Project

    Display Retargeting Ads: Amy Morin Book

    Ipad pro mockup with display retargeting ad work sample

    Retargeting ads are a form of online advertising. These ads are served to people who have already visited your website or are a contact in your database (like a lead or customer).

    I designed these banner ads to help promote the release of my client’s book, 13 Things Mentally Strong Parents Don’t Do, back in the summer of 2017.

    Permalink
    Filed under: Graphic Design
    Date:
    August 2017
    Client:
    Amy Morin, LCSW
    Amy Morin Book Pre-order Banner Ad
    Amy Morin Book Pre-order Banner Ad
    Amy Morin Book Pre-order Banner Ad
    Previous Project Next Project

    BuckWild Entertainment Website

    BuckWild Entertainment Website
    BuckWild Entertainment Website
    BuckWild Entertainment Website

    BuckWild Entertainment is a production services company based out of Los Angeles, CA. My client wanted a sleek and modern website that highlighted the companies featured shows and services in an interactive way. I used quite a bit of text animation and gifs to accomplish just that. I also designed the logo.

    Permalink
    Filed under: Websites
    Date:
    March, 2017
    Client:
    BuckWild Entertainment
    Link:
    http://buckwildentertainment.com
    Previous Project Next Project

    Dopeshack Logo

    Dopeshack Logo

    This is a logo I created for a music blog back in 2013 (Time flies!). As you can see from the design, I used the concept of a text based logo with a single icon in place of the letter “A.” Using the shack as an icon helps the viewer interpret the word shack without actually reading that portion of the text and makes it easier to recognize the logo.

    Permalink
    Filed under: Graphic Design
    Date:
    November 2013
    Previous Project Next Project

    KH Bowen Co. Logo

    KH Bowen Co. Logo

    KH Bowen Logo Sample
    This is a logo design I did for a startup marketing agency. The client wanted something simple and clean, so I gave him a logo with design elements focused on elements like the font and lines. It’s important to have colorful logos, but overdoing it can backfire. Think about it, some of the most famous logos are actually in black and white. Like Nike, Apple, etc. However, in certain cases colors are of importance.

    Permalink
    Filed under: Graphic Design
    Date:
    January 2017
    Previous Project Next Project

    Fabricatedminds Logo

    Fabricatedminds Logo
    ORIGINAL LOGO
    Fabricatedminds Logo
    OFFICIAL LOGO
    Fabricatedminds Logo
    LOGO DRAFT SAMPLE

    Fabricatedminds is an ongoing personal project of mine. It’s a society I created for people that share my interest in fashion, art, and culture—three things I love. I envision a brand with a strong following made up of people that share my passion.

    I launched a website with a blog to compliment it back in November 2013. The content consisted of insightful posts about different cultures around the world, traditional and modern fashion trends, and art sightings of all kinds—abstract, observational, and crafts.

    I’m currently preparing to revamp the website, re-launch the blog, organize a team, and work on a plan to incorporate events into the mix.

    Lastly, in case you didn’t notice, I drew inspiration from this logo design to create the logo for this site.

    Permalink
    Filed under: Graphic Design
    Date:
    November 2013
    Client:
    N/A
    Previous Project Next Project

    Paris Midi Logo

    Paris Midi Logo

    Logo design for a French restaurant. Per request, I drew inspiration for the design from the Paris metro and the Seine, a 777-kilometre long river and an important commercial waterway within the Paris Basin in the north of France.

    Permalink
    Filed under: Graphic Design
    Date:
    March 2014
    Previous Project Next Project

    Customer Metrics Infographic

    3 Customer Metrics Every Manager Should Know
    Permalink
    Filed under: Graphic Design
    Date:
    March 2015
    Client:
    Analyze Corp
    Link:
    http://static1.squarespace.com/static/53cd7a71e4b09faa58cef2dc/t/55070be0e4b04de93b7431ea/1426525152274/3customermetricseverymanagershouldknow.compressed+%281%29.pdf
    Previous Project Next Project

    Direct Mail and Big Data Infographic

    Direct Mail and Big Data Infographic
    Permalink
    Filed under: Graphic Design
    Client:
    Analyze Corp
    Link:
    http://www.analyzeclients.com/downloads/
    Previous Project Next Project

    Donor Impact Promo Video

    Donor Impact Promo Video

    Donor Impact, a product of Analyze Corporation, is a cloud based Saas tool that enables non-profit organizations to find the most ideal donors for their cause. The tool uses propensity, capacity, and lifetime value lead scoring metrics along with sociodemographic data to reveal the most intrinsic insights needed for non-profit fundraising in today’s marketplace.

    Permalink
    Filed under: Videos
    Date:
    March, 2015
    Client:
    Analyze Corp
    Link:
    https://www.youtube.com/embed/g2Yd4pdDrQI
    Previous Project Next Project

    The Break Up Email — Dormant Blog Subscribers

    email sample -- break up message

    Having issues viewing the email above? Click here

    It works every time—the break up email (click here to learn more about this marketing/sales strategy). You can use this tactic to clean up your list or re-engage your contacts (newsletter subscribers, sales leads, etc).

    SUBJECT LINE:
    Unsubscribe?

    PREVIEW TEXT: 
    Lately you seem distant…

    RESULTS:
    Target Audience: Nonprofit Fundraisers
    Automation Tool Used: HubSpot
    Recipients: 432 contacts
    Open Rate: 45.4%
    Click Rate: 14.8%
    Time Spent Viewing Email: Having issues viewing the image below? Click here.
    time spent viewing the email

    NOTE: “Friend” in the salutation is a placeholder. This is a preview snap shot. Recipients were addressed by their first name in the actual eBlast.

    Permalink
    Filed under: Email Marketing
    Date:
    June 2016
    Client:
    MarketSmart
    Link:
    http://www.imarketsmart.com/smartideas
    Previous Project Next Project

    Blu Sky Promo

    Email Marketing Sample -- Blu Sky
    Permalink
    Filed under: Email Marketing
    Date:
    June 2012
    Client:
    DreamOutLoud Entertainment
    Link:
    http://www.lockekaushal.com
    Previous Project Next Project

    Nurturing: Engaged Visitors

    Email Marketing Sample Image -- FRANCIS

    Having issues viewing the email above? Click here.

    SUBJECT LINE:
    YOU’RE INVITED!

    PREVIEW TEXT:
    We genuinely appreciate it

    Here’s an example of a personalized email that leverages a user’s digital body language.

    The copy in this email is effective because it frames the personalization in a way that makes the recipient feel important.

    The email also closes with a button (call-to-action) that encourages the recipient to explore engage more with your website. Again, this push helps to ensure that the user is actively exploring more of your content, being reminded of the value you provide in the process.

    NOTE: “Friend” in the salutation is a placeholder. This is a preview snap shot. Recipients were addressed by their first name in the actual eBlast.

    Permalink
    Filed under: Email Marketing
    Previous Project Next Project

    A Drunken Man’s Words

    Email Marketing Sample -- Musician

    Permalink
    Filed under: Email Marketing
    Date:
    March 2011
    Client:
    DreamOutLoud Entertainment
    Link:
    http://www.datpiff.com/Locke-Kaushal-A-Drunken-Mans-Words-mixtape.208965.html
    Previous Project Next Project

    Donor Surveys Guide [Report]

    Donor Surveys Guide [Report]
    For branding purposes, I included the company mascot to serve as a subtle touch for the design. The goal was to keep visual elements on this page at a minimum so that there’s very little distraction and the copy is the main focal point of the page.
    Donor Surveys Guide [Report]
    In regards to the chronological order of the marketing channels above, please keep in mind that the ROI for each channel may vary by industry, as well as on an annual basis as new research is revealed. The digital marketing landscape is always changing, always evolving!
    Donor Surveys Guide [Report]

    In this 19 page report you’ll discover all the reasons why donor surveys drive results for nonprofits. The use of awesome visuals and simple terminology make it an easy read for anyone. You can check out the landing page I designed to promote it and/or click here for direct access to the full report. You also have the option to check out the snippets below!

    Permalink
    Filed under: Graphic Design
    Date:
    February 2016
    Client:
    MarketSmart
    Link:
    http://imarketsmart.com/resources/reports/the-ultimate-how-to-guide-for-conducting-nonprofit-donor-surveys/
    Proudly powered by Alvin Francis | Theme: Frame by Themezilla.