Here’s a fun fact for you: YouTube is the world’s most popular music outlet, but it generates less revenue for the U.S. music industry than CDs do.
How do I know this? Check out the data provided below by the RIAA:
By some measures, YouTube is the most popular hangout for listening to music. Some record executives and artists love the exposure that their music gets on YouTube. But the music industry also despises YouTube. It has made complaints because unlike Spotify or Apple Music, YouTube doesn’t pay-per-song royalties. Instead, YouTube sells ads that appear in or adjacent to some of the music videos and shares that revenue with the record labels.
But that money isn’t enough as far as the record labels are concerned. For more insight into this topic, check out the Bloomberg article: Music Executives Find a Facebook Friend to Fight YouTube