Social media automation may be efficient and less time-consuming, but it’s really not significantly effective. Automation feels robotic and some of your followers can tell the difference between an automated post and a real-time post.

The bottom line is, your followers want humanistic, real interactions. So instead of scheduling your next few posts on social media, try these proven tactics instead:

  1. Social media campaigns that interact with your followers/supporters
  2. LISTEN to your followers — don’t just promote your stuff all the time. Do more social listening (This is the process of monitoring online conversations to understand what people are saying about an industry or brand online)
  3. Don’t be late to the party. Avoid untimely messages around current events
  4. Build an organic following for wider reach. Don’t pay for a bunch of fake followers. Your engagement metrics will bring the truth to light. You want real followers that will share your content with their followers. This creates a domino effect that’ll give your profile more exposure

 

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