WarehouseFiftyOne is an entity managed by Boardwalk Management Group, an event management company. They organize and promote annual conventions for fans of arts and entertainment collectibles. The images here show examples of me using Instagram as a platform to drive engagement and create excitement for WarehouseFiftyOne’s first annual event—Anacon 2014.

Driving engagement (For example, communicating directly with people to get their attention) and using ‘social listening’ to give me ideas about content for this target audience led to the success of this project. The social media platforms I used were Twitter and Instagram. 1000+ people attended the event.

Other events like Anacon include ComicCon and WonderCon. These are conventions where comic book, hot wheel, and star trek fanatics unite once a year from all around the country and the rest of the world.