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SUBJECT LINE:
I know you’ll find this useful..

PREVIEW TEXT: 
Here’s a free eBook by Dr. Russell James

RESULTS:
Target Audience: Nonprofit Fundraisers
Automation Tool Used: HubSpot
Recipients: 5,789 contacts
Open Rate: 30.6%
Click Rate: 3.4%
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NOTE: “Friend” in the salutation is a placeholder. This is a preview snap shot. Recipients were addressed by their first name in the actual eBlast.