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It works every time—the break up email (click here to learn more about this marketing/sales strategy). You can use this tactic to clean up your list or re-engage your contacts (newsletter subscribers, sales leads, etc).

SUBJECT LINE:
Unsubscribe?

PREVIEW TEXT: 
Lately you seem distant…

RESULTS:
Target Audience: Nonprofit Fundraisers
Automation Tool Used: HubSpot
Recipients: 432 contacts
Open Rate: 45.4%
Click Rate: 14.8%
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time spent viewing the email

NOTE: “Friend” in the salutation is a placeholder. This is a preview snap shot. Recipients were addressed by their first name in the actual eBlast.