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We genuinely appreciate it
Here’s an example of a personalized email that leverages a user’s digital body language.
The copy in this email is effective because it frames the personalization in a way that makes the recipient feel important.
The email also closes with a button (call-to-action) that encourages the recipient to explore engage more with your website. Again, this push helps to ensure that the user is actively exploring more of your content, being reminded of the value you provide in the process.
NOTE: “Friend” in the salutation is a placeholder. This is a preview snap shot. Recipients were addressed by their first name in the actual eBlast.