There are more people that can come up with a solution to a problem than there are people who can market and sell it. The difference between the two is that the people who have the ability to market and sell it, implement the three tips I’m about to share with you. Here they are:
TIP #1: KEEP YOUR HEADLINE SHORT AND CATCHY
In a saturated marketplace, less is more. It really is. You have to learn to construct short, punchy messages that will resonate with your target audience. Throw in the right combination of adjectives and low friction words, and you’ll draw more attention to your ad, more effectively. A strong headline can make or break an ad, regardless of the content.
Below is an example of an ad by Adidas with a short and catchy tagline to complement the eye-catching photo.
TIP #2: FOCUS ON THE BENEFITS, NOT THE FEATURES
One of the golden rules to print advertising is to stress the benefits and not the features. Think about it! If you’re advertising a fuel efficiency product, you don’t want to just say, “great for your car.” Instead, you want to say, “guaranteed to reduce gas consumption.” Readers relate more to an ad when they understand what benefits they can get out of the offer. People want to know what’s in it for them. In other words, how valuable is your offer?
TIP #3: HAVE A BRAND IDENTITY AND EMBRACE IT
When it comes to branding, you have to be consistent. Strive to be known for something that makes your product or service stand out in the haystack. Something people will remember you for. Think about big companies that have great branding. For instance, Geico’s popular talking Lizard, Dos Equis for their “Most Interesting Man In The World” commercials implying the lager being one for the suave, sophisticated man. Think about brands like Coca-Cola, BMW, and even Target. You get the point.