The slideshow above shows some examples of visual charts I’ve created using data at my disposal.
I’ve been interested in data analytics for quite some time. These days analytics goes hand in hand with marketing. As a marketer, you can’t ignore metrics. Collecting and analyzing data using charts and tables is how I’m able to explain the impact marketing has on revenue to my employers. It also allows me to come up with appropriate marketing strategies to attain goals and optimize ongoing marketing campaigns to get better results.
I try to learn as much as possible about analytics by talking with people and consuming as much content as I can online.
The tools I prefer using to analyze data are Google Analytics and HubSpot.