Do you ever find yourself spending a whole bunch of cash on Google retargeting ads only to receive a small number of clicks after thousands of views?

I know, it sucks, I’ve been there. But it’s important to be proactive and find solutions to such problems. So since “sharing is caring,” here’s a trick I learned from the Google Adwords blog that saves me a ton of time and money whenever I run a retargeting ad online now — USE PLACEMENTS.

Placements are locations you can hand-pick/select for your ads to appear. For example, a specific website, a mobile app or video content.

Using this tactic is beneficial because you get to show your ads where your customers spend time! Why allow Google to select where your ad appears? No one knows your target audience better than you do. That’s why you know things like what kind of websites your audience visits, their age group, etc (If you don’t know this kind of information but would like to know this, click here). For example, if you’re an aspiring model trying to get noticed by an agency, you know talent scouts within your industry spend a lot of time on Vogue, GQ or the IMDB website so you want your ads to appear there.

That’s why you should add placements to your Google retargeting ads. Try it out and I can guarantee that you’ll start to see an improvement in your click-through-rates and overall ROI after 24 to 48 hours.

To save you time, here’s how to apply placements to your ads:

Step 1: Log into your AdWords account
Adwords login

Step 2: Click on the campaigns tab
Step 2

Step 3: Click on the display network tab
Step 3

Step 4: Click the ‘+ targeting’ button then pick the ad group you want to promote
Step 4

Step 5: Add your desired placements for your ad! Think about the websites your target audience is likely to visit on a regular basis.
Step 5

 


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