Last week, Forbes’ put out their latest annual list of highest paid DJs across the globe. The group pulled in a collective $298 million, up from $270.5 million in 2016. A chunk of that increase comes from the two newcomers, Marshmello and the Chainsmokers.
How did they do it? There are probably many answers to that question, but I can guarantee you most people would agree that it all comes down to amazing marketing, sales, and partnerships. I’m going to focus on the marketing aspect today. I think Andrew Davis summed it up best with this famous quote:
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
Below you’ll find a list of the top 10 highest paid DJs this year. These guys are definitely doing something right:
PLEASE NOTE: Their names are linked to their websites for a reason. My advice to you is to click on the links to their websites and take note of how their sites are setup. For instance, their landing pages are interactive/engaging, reflect the hierarchy of importance in content offers, and are very user-friendly. All their promotional offers are easy to spot (tour dates, apparel, etc)–you just want to start clicking stuff! Everyone on this list also has a strong social media presence with high fan engagement rates–you want your fan base or social media following to become advocates of your brand by always reposting, liking and commenting on your posts. Grab a pen and a pad (or if you’re like me pull up a Google docs tab in your browser). You’re going to need it!
1. Calvin Harris ($48.5 million)
2. Tiësto ($39 million)
3. The Chainsmokers ($38 million)
4. Skrillex ($30 million)
5. Steve Aoki ($29.5 million)
6. Diplo ($28.5 million)
7. David Guetta ($25 million)
8. Marshmello ($21 million)
9. Martin Garrix ($19.5 million)
10. Zedd ($19 million)
Here’s the link to Forbes’s full article—The World’s Highest-Paid DJs 2017