Yes indeed, coming up with marketing that gets great response rates from Millennials is tough. With so many individuals and companies marketing their product or service in the digital space, it’s hard to attract Millennial clientele and even harder to secure long-term business from us in 2018. But if you pay attention to the small details with your marketing, you will get and keep our interests.
Here are some things you can do to succeed when it comes to attracting and retaining millennials:
Show off your testimonials. Millennials tend to trust people over brands when making buying decisions. We’re constantly looking up reviews for restaurants, movies, so on and so forth. You can show off your testimonials in the footer of your emails, on your website, brochures and social media.
Use personalization in your email subject lines. Millennials want to know “What’s in it for me?” Don’t just go with the generic first name in the body of your email. It’s still important but Millennials are immune to that tactic. A study written by David Kirkpatrick of Marketing Dive in September last year explained in great detail how personalized email subject lines increase open rates by 50%! Give it a try.
Use social media to stay in touch. Keeping in touch with Millennials through their social media channel preferences shows that their business is important. Avoid lengthy messages and get straight to the point. You should also reach out to your target audience on social media at the best times.