One Heck of a Tip For Your Google Retargeting Ads (This Will Save You Time and Money)

Do you ever find yourself spending a whole bunch of cash on Google retargeting ads only to receive a small number of clicks after thousands of views?

I know, it sucks, I’ve been there. But it’s important to be proactive and find solutions to such problems. So since “sharing is caring,” here’s a trick I learned from the Google Adwords blog that saves me a ton of time and money whenever I run a retargeting ad online now — USE PLACEMENTS.
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It’s Really Important: Why Your Fan Base Must Have Options to Choose From

It’s no secret that one of the biggest challenges for major record labels, book publishers, and the film industry is getting more value out of their products (books, DVD’s, etc). With that said, one marketing tactic that has been used for years to allow entertainment companies to benefit financially from product releases is releasing different versions of the same product — a company can’t maximize profit if it sells a single product at a single price.
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How Netflix Blindsided All the Major Networks with House of Cards

We all know how successful the popular original Netflix production House of Cards was when it was first released in 2013. The show has remained successful till this day. But what if I told you Mordecai Wiczyk and Asif Satchu (the co-founders of Media Rights Capital) had gotten mixed reactions from the TV networks while they were pitching the show back in 2011?
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How to Ensure Your Business or Brand Can Grow Without You (Tips from John Warrillow)

I recently read an amazing book for business owners by John Warrillow. The book is titled Built to Sell: Creating a Business That Can Thrive Without You, and it covers seventeen tips in total. However, I only want to share eight of these tips with you because I felt that they were better suited for entertainment business professionals. Here they are:
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Six Essential Guidelines for Marketing Communication Online

Janice (Ginny) Redish is an outstanding author and consultant that specializes in website user experiences and web writing. I highly recommend her book titled “Letting Go of the Words: Writing Web Content that Works.” In the book, one of the topics she covers is about focusing on conversations and key messages.

She recommended these six guidelines. They’ll help you get better response rates and interactions with your website and social media page visitors (more comments, etc). These tips will also make your most important messages crystal clear:
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