Six Essential Guidelines for Marketing Communication Online

Janice (Ginny) Redish is an outstanding author and consultant that specializes in website user experiences and web writing. I highly recommend her book titled “Letting Go of the Words: Writing Web Content that Works.” In the book, one of the topics she covers is about focusing on conversations and key messages.

She recommended these six guidelines. They’ll help you get better response rates and interactions with your website and social media page visitors (more comments, etc). These tips will also make your most important messages crystal clear:
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Mastodon: Is this the new Twitter?

In 2017, it’s no secret that Twitter is now considered “played out,” especially with the emergence of social media platforms like Snapchat, Instagram, and Periscope. It’s just not as “sexy” as it used to be, especially amongst millennials. That’s why it may be time for a new twitter.

Case in point: Mastodon. This open-source, decentralized Twitter clone grew so fast over the last week that their main server had to shut down its doors for new users. It was started by 24-year-old Eugen Rochko and allows users to create accounts, follow others, and post status updates called “toots.”

But before you sign up for Mastodon, here are some pros and cons you should know about it:
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Email Marketing Trends in 2017 Worth Testing

Email subscribers need to be wowed as soon as they see your subject line. Then they have to be intrigued enough to click through to your website, event, portfolio, etc. So when I spotted this infographic about 2017’s biggest email design trends, I couldn’t help it, I had to take a peek.

After vetting through the list for you, here are three design tactics worth trying out:

# 1 — Keyframe animation

Keyframe animations are similar to GIFs but they’re very different at the same time. They’re not as choppy as GIFs. Instead, keyframe animations are smoother and the change in the series of frames that allow for the animation are less obvious. You should Google some live examples after you get done reading this blog post 🙂
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2 Marketing Formulas Media Companies Should Be Using in 2017

No one wants to support marketing activities that are losing their company money. But if you track the right marketing kpi’s and align your marketing initiatives to enable sales growth, your company will be able to make smart adjustments to strategies and budgets.

All entertainment companies should be tracking sales revenue from marketing and inbound marketing ROI in 2017. And if you’re not already doing this, shame on you. Here are 2 marketing formulas you should be using in 2017:

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HOLY COW — 7 Eye Popping Mobile Marketing Stats

I try to read a couple of blog posts from my favorite marketing blogs every day of the work week. Sometimes I’m just too busy to do it, but reading these posts is important to me because it keeps me sharp and up to speed with the ever-changing landscape of inbound marketing. You’re always seeking more knowledge in my line of work, it’s just the way it is.

But anyway, today one of the blog posts I read was about 31 mobile marketing statistics to help marketers plan for 2016.

Here are the 7 that stood out to me the most:

1. Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead (Source: McKinsey & Company)
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