Here’s some great insight from Chris Anderson, a British-American author and entrepreneur (He was with The Economist for seven years then joined the WIRED magazine team, where he served as the editor-in-chief from 2001 to 2012). For whatever it’s worth, I turned his quote into an image you can share on social media:
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It’s no secret that the music industry is currently in a state of disarray. This is in most part due to the evolution of technology and the way that people consume music. But if you think this is the first time this has been the case, think again.
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It’s no secret that one of the biggest challenges for major record labels, book publishers, and the film industry is getting more value out of their products (books, DVD’s, etc). With that said, one marketing tactic that has been used for years to allow entertainment companies to benefit financially from product releases is releasing different versions of the same product — a company can’t maximize profit if it sells a single product at a single price.
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We all know how successful the popular original Netflix production House of Cards was when it was first released in 2013. The show has remained successful till this day. But what if I told you Mordecai Wiczyk and Asif Satchu (the co-founders of Media Rights Capital) had gotten mixed reactions from the TV networks while they were pitching the show back in 2011?
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I recently read an amazing book for business owners by John Warrillow. The book is titled Built to Sell: Creating a Business That Can Thrive Without You, and it covers seventeen tips in total. However, I only want to share eight of these tips with you because I felt that they were better suited for entertainment business professionals. Here they are:
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Janice (Ginny) Redish is an outstanding author and consultant that specializes in website user experiences and web writing. I highly recommend her book titled “Letting Go of the Words: Writing Web Content that Works.” In the book, one of the topics she covers is about focusing on conversations and key messages.
She recommended these six guidelines. They’ll help you get better response rates and interactions with your website and social media page visitors (more comments, etc). These tips will also make your most important messages crystal clear:
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Have you ever wondered what your peers are reading to get all their great ideas?
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Sometimes all you need is a bit of inspiration. Inspiration articulated in a manner that makes you pause for a second, think about what you just read or heard, and apply that advice to your life in that moment. Here are three such quotes that I hope will inspire you to be more proactive this week:
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I’m not much of a hard copy book reader, but I’ve had this amazing book called the 7 Habits of Highly Effective People sitting on my shelf for too long. So I decided to skim through it the other day. What I saw was knowledge worth a fortune.
Amongst the gems shared by Stephen Covey, was a 5 step checklist for creating an action plan.
Here it is:
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If you’ve ever spent time in Los Angeles, you’ll notice that most people drive in L.A. They take driving seriously. And can you blame them? They have the best street signs, roads and freeways I’ve ever seen. But as a marketer, maybe I’m a bit biased and I appreciate driving in L.A. more than most. Here’s why:
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