FRANCIS | Digital Content Producer

Marketing and Branding for Creative and Tech Professionals

Phone: (202) 553-6766

6 Questions to Consider If You Want to Increase Your Marketing ROI

If you’ve been seriously considering how to increase your ROI from marketing efforts lately, then there are two main things you should be thinking about–revenue and costs. Increasing revenue + lowering costs = more profit/higher ROI. But there’s more to it.

According to the book “Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline” by Jeremey Donovan and Marylou Tyler, how much revenue you make depends on a combination of things (volume, win/close rates and income per transaction). Costs, on the other hand, can be controlled by reducing production costs or by increasing productivity. As a result, there is a series of questions to consider about your revenue and costs if you want to increase your marketing ROI sooner than later.

Questions to consider if you want to increase revenue from marketing:

1. How can I generate more high-quality content at a faster rate?

2. How can I increase my win/conversion/close rate?

3. How can I increase revenue per transaction?
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Posted on by Alvin Francis in Content Marketing, Digital Marketing, Lead Generation

A Free Tool You Can Use to Become a Better Writer

In today’s world, it’s hard fighting for young peoples attention. If you’re a millennial like me, I know there’s a good chance that you have a short attention span and you’ve grown immune to all the content that comes your way. This is why it’s so important for our writing to be concise and impactful.

I know how hard it can be to get your point across with very few words when you’re pitching something. That’s why I want to share the Hemingway App with you. Continue reading →

Posted on by Alvin Francis in Content Marketing, Copywriting

One Heck of a Tip For Your Google Retargeting Ads (This Will Save You Time and Money)

Do you ever find yourself spending a whole bunch of cash on Google retargeting ads only to receive a small number of clicks after thousands of views?

I know, it sucks, I’ve been there. But it’s important to be proactive and find solutions to such problems. So since “sharing is caring,” here’s a trick I learned from the Google Adwords blog that saves me a ton of time and money whenever I run a retargeting ad online now — USE PLACEMENTS.
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Posted on by Alvin Francis in Digital Marketing, Lead Generation, Strategy

It’s Really Important: Why Your Fan Base Must Have Options to Choose From

It’s no secret that one of the biggest challenges for major record labels, book publishers, and the film industry is getting more value out of their products (books, DVD’s, etc). With that said, one marketing tactic that has been used for years to allow entertainment companies to benefit financially from product releases is releasing different versions of the same product — a company can’t maximize profit if it sells a single product at a single price.
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Posted on by Alvin Francis in Branding, Digital Marketing, Direct Marketing, Strategy

How Netflix Blindsided All the Major Networks with House of Cards

We all know how successful the popular original Netflix production House of Cards was when it was first released in 2013. The show has remained successful till this day. But what if I told you Mordecai Wiczyk and Asif Satchu (the co-founders of Media Rights Capital) had gotten mixed reactions from the TV networks while they were pitching the show back in 2011?
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Posted on by Alvin Francis in Data Analytics, Lead Generation, Strategy

How to Ensure Your Business or Brand Can Grow Without You (Tips from John Warrillow)

I recently read an amazing book for business owners by John Warrillow. The book is titled Built to Sell: Creating a Business That Can Thrive Without You, and it covers seventeen tips in total. However, I only want to share eight of these tips with you because I felt that they were better suited for entertainment business professionals. Here they are:
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Posted on by Alvin Francis in Content Marketing, Strategy

Six Essential Guidelines for Marketing Communication Online

Janice (Ginny) Redish is an outstanding author and consultant that specializes in website user experiences and web writing. I highly recommend her book titled “Letting Go of the Words: Writing Web Content that Works.” In the book, one of the topics she covers is about focusing on conversations and key messages.

She recommended these six guidelines. They’ll help you get better response rates and interactions with your website and social media page visitors (more comments, etc). These tips will also make your most important messages crystal clear:
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Posted on by Alvin Francis in Digital Marketing, Direct Marketing, Social Media Marketing, Uncategorized, Websites