Do you ever find yourself spending a whole bunch of cash on Google retargeting ads only to receive a small number of clicks after thousands of views?
I know, it sucks, I’ve been there. But it’s important to be proactive and find solutions to such problems. So since “sharing is caring,” here’s a little trick I learned from someone else that saves me a ton of time and money whenever I run a retargeting ad online — USE PLACEMENTS.
Do you have a hamburger menu on your website?
You know, the compressed website menu that looks like three lines (or a sandwich depending on how you look at it) located in the top left or right corner of your mobile phone, laptop, or tablet (See the image above).
Well, last year it was a hot trend. Everyone started using it and now having this feature won’t make your website stand out from the crowd. There’s no longer anything unique or original about it. It’s actually becoming less popular these days because of all the research out there that suggests it’s no longer good to have. For instance, people have a hard time finding hamburger menus (low discoverability), making them less efficient.
If you want to grow your fanbase quickly and organically, you can make it happen with technology. But you have to find ways to engage people as you work towards your goals. Whether you want to grow your fanbase or keep the fans you already have, you must keep them involved. Involvement is one of the best ways to do just that.
So how do you nurture people that you want to buy tickets to your shows? There are many ways to do this, here are six of them that work really well: Continue reading
Buyer personas (aka marketing personas) are fictional representations of your ideal customers. Personas help us get a better understanding of what the ideal customer we’re trying to acquire finds interesting etc. It lets you know what makes your target audience tick, what inspires them to pay for your offering.
I was reading an article called ‘How many buyer personas should I really have?” by Bob Ruffalo, founder and CEO of IMPACT, a few days ago. And he made some great points.
These are the three points he made that really resonated with me:
I came across this quote today while doing some research and I had to share it. Love this! These days content marketing has to kick ass. Period. Here’s why:
So yesterday was thanksgiving. I got to eat everything that I usually try to stay away from and it was damn good. I love thanksgiving. You get to make merry over food with family and friends, watch football, and most importantly, take a moment to acknowledge the things you’re thankful for.
Therefore it was only right that I put together this blog post. I’m especially grateful for certain things that make my job easier because like most, I have to deal with work all the time to make a living. So this year, here are a few things I’m thankful for as a Marketer:
The reason I love this quote from American novelist, Ernest Hemingway, is because as a marketer, I know how important it is to listen in order to understand people’s interests and needs. Marketers not only have to be good at striking up a conversation but also be great listeners as well.
Before I ever start work on a new website I like to look at what’s out there — what other people in my clients’ industry are doing with their websites.
I’m currently working on a website for an indie artist/musician so I wanted to get some ideas. That’s when Pharrell came to mind. He’s an amazing musician, producer, fashion icon, and social philanthropist. I’ve been a fan of his for years. He gives me a lot of creative inspiration.
Exploring his website inspired me to write this blog post. It’s awesome. And what stood out to me was the user experience it provides.
So here are three specific things I love about Pharrell’s website:
I have a love-hate relationship with copywriting.
I love it because it’s a form of expression that allows you to pass on knowledge. It also allows you to give people perspective on various topics. On the other hand, I hate it at times because when you’re working on copy for a blog, an email, a website landing page etc, there’s a lot of pressure involved before making your stuff public. Sometimes things happen. Like making a grammatical error when rushing. Or sometimes you simply don’t catch your mistakes because you’ve looked at it so many times. That can be embarrassing when someone calls you out on it. Or you catch it later after sending a professional email for a job etc. At times this can diminish your credibility as a marketer.