It’s Really Important: Why Your Fan Base Must Have Options to Choose From

It’s no secret that one of the biggest challenges for major record labels, book publishers, and the film industry is getting more value out of their products (books, DVD’s, etc). With that said, one marketing tactic that has been used for years to allow entertainment companies to benefit financially from product releases is releasing different versions of the same product — a company can’t maximize profit if it sells a single product at a single price.
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How Netflix Blindsided All the Major Networks with House of Cards

We all know how successful the popular original Netflix production House of Cards was when it was first released in 2013. The show has remained successful till this day. But what if I told you Mordecai Wiczyk and Asif Satchu (the co-founders of Media Rights Capital) had gotten mixed reactions from the TV networks while they were pitching the show back in 2011?
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How to Ensure Your Business or Brand Can Grow Without You (Tips from John Warrillow)

I recently read an amazing book for business owners by John Warrillow. The book is titled Built to Sell: Creating a Business That Can Thrive Without You, and it covers seventeen tips in total. However, I only want to share eight of these tips with you because I felt that they were better suited for entertainment business professionals. Here they are:
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Six Essential Guidelines for Marketing Communication Online

Janice (Ginny) Redish is an outstanding author and consultant that specializes in website user experiences and web writing. I highly recommend her book titled “Letting Go of the Words: Writing Web Content that Works.” In the book, one of the topics she covers is about focusing on conversations and key messages.

She recommended these six guidelines. They’ll help you get better response rates and interactions with your website and social media page visitors (more comments, etc). These tips will also make your most important messages crystal clear:
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Mastodon: Is this the new Twitter?

In 2017, it’s no secret that Twitter is now considered “played out,” especially with the emergence of social media platforms like Snapchat, Instagram, and Periscope. It’s just not as “sexy” as it used to be, especially amongst millennials. That’s why it may be time for a new twitter.

Case in point: Mastodon. This open-source, decentralized Twitter clone grew so fast over the last week that their main server had to shut down its doors for new users. It was started by 24-year-old Eugen Rochko and allows users to create accounts, follow others, and post status updates called “toots.”

But before you sign up for Mastodon, here are some pros and cons you should know about it:
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