Here’s a fun fact for you: YouTube is the world’s most popular music outlet, but it generates less revenue for the U.S. music industry than CDs do.
If you’re using Instagram to promote yourself or a business, or you’re simply active on the social media platform, there are certain things that you should absolutely avoid doing:
1. Use other people’s photos without crediting them. People, especially creatives, find this offensive. Doing this can get your page flagged and you’ll be blocked from using the app — not a fun experience
People that have a ton of followers on social media will tell you this–the key to getting a lot of reactions to an image is to make it immediately striking.
If your photo doesn’t make an impact straight away the viewer will carry on to the next one in his/her feed. A quality image post will have immediate “pop” and stop them in their tracks.
Before you can start generating money from your website traffic, it needs to be ready to receive visitors. Once you get them on your site it should be setup to either make them want to convert on your offers immediately or keep on coming back until they’re ready to hire you or purchase your offerings.
If you’re interested in improving your website conversions (more RSVP’s, bookings, purchases, etc), perform the following analysis for each page you want to improve conversions on:
Last week, Forbes’ put out their latest annual list of highest paid DJs across the globe. The group pulled in a collective $298 million, up from $270.5 million in 2016. A chunk of that increase comes from the two newcomers, Marshmello and the Chainsmokers.
How did they do it? There are probably many answers to that question, but I can guarantee you most people would agree that it all comes down to amazing marketing, sales, and partnerships. I’m going to focus on the marketing aspect today. I think Andrew Davis summed it up best with this famous quote:
If you’ve been seriously considering how to increase your ROI from marketing efforts lately, then there are two main things you should be thinking about–revenue and costs. Increasing revenue + lowering costs = more profit/higher ROI. But there’s more to it.
According to the book “Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline” by Jeremey Donovan and Marylou Tyler, how much revenue you make depends on a combination of things (volume, win/close rates and income per transaction). Costs, on the other hand, can be controlled by reducing production costs or by increasing productivity. As a result, there is a series of questions to consider about your revenue and costs if you want to increase your marketing ROI sooner than later.
Questions to consider if you want to increase revenue from marketing:
1. How can I generate more high-quality content at a faster rate?
2. How can I increase my win/conversion/close rate?
3. How can I increase revenue per transaction?
In today’s world, it’s hard fighting for young peoples attention. If you’re a millennial like me, I know there’s a good chance that you have a short attention span and you’ve grown immune to all the content that comes your way. This is why it’s so important for our writing to be concise and impactful.
I know how hard it can be to get your point across with very few words when you’re pitching something. That’s why I want to share the Hemingway App with you. Continue reading
Do you ever find yourself spending a whole bunch of cash on Google retargeting ads only to receive a small number of clicks after thousands of views?
I know, it sucks, I’ve been there. But it’s important to be proactive and find solutions to such problems. So since “sharing is caring,” here’s a trick I learned from the Google Adwords blog that saves me a ton of time and money whenever I run a retargeting ad online now — USE PLACEMENTS.
There’s a lot of information out there about this. Some analysts argue that you can’t generalize this information because different users have different audiences, live in different time zones, blah blah blah. So I did some digging and explored a variety of posts on this topic to see if I could find some correlations. I checked out articles from credible sources like the Huffington Post, Buffer, and SproutSocial. However, out of all them, the information I stumbled upon from CoSchedule stood out to me the most.
Why? Because they did all the dirty work for us! CoSchedule compiled research data they collected within the past year from the 20 most popular social media studies online (including some of the studies I had checked out):