How to Ensure Your Business or Brand Can Grow Without You (Tips from John Warrillow)

I recently read an awazing book for business owners by John Warrillow. The book is titled Built to Sell: Creating a Business That Can Thrive Without You, and it covers seventeen tips in total. However, I only want to share eight of these tips with you because I felt that they were better suited for entertainment business professionals. Here they are:
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Six Essential Guidelines for Marketing Communication Online

Janice (Ginny) Redish is an outstanding author and consultant that specializes in website user experiences and web writing. I highly recommend her book titled “Letting Go of the Words: Writing Web Content that Works.” In the book, one of the topics she covers is about focusing on conversations and key messages.

She recommended these six guidelines. They’ll help you get better response rates and interactions with your website and social media page visitors (more comments, etc). These tips will also make your most important messages crystal clear:
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Three Quotes That Will Inspire You to Be More Proactive

Sometimes all you need is a bit of inspiration. Inspiration articulated in a manner that makes you pause for a second, think about what you just read or heard, and apply that advice to your life in that moment. Here are three such quotes that I hope will inspire you to be more proactive this week:

“The significant problems we face cannot be solved at the same level of thinking we were at when we created them.”
ALBERT EINSTEIN
Theoretical physicist. He developed the theory of relativity, one of the two pillars of modern physics
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Mastodon: Is this the new Twitter?

In 2017, it’s no secret that Twitter is now considered “played out,” especially with the emergence of social media platforms like Snapchat, Instagram, and Periscope. It’s just not as “sexy” as it used to be, especially amongst millennials. That’s why it may be time for a new twitter.

Case in point: Mastodon. This open-source, decentralized Twitter clone grew so fast over the last week that their main server had to shut down its doors for new users. It was started by 24-year-old Eugen Rochko and allows users to create accounts, follow others, and post status updates called “toots.”

But before you sign up for Mastodon, here are some pros and cons you should know about it:
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Email Marketing Trends in 2017 Worth Testing

Email subscribers need to be wowed as soon as they see your subject line. Then they have to be intrigued enough to click through to your website, event, portfolio, etc. So when I spotted this infographic about 2017’s biggest email design trends, I couldn’t help it, I had to take a peek.

After vetting through the list for you, here are three design tactics worth trying out:

# 1 — Keyframe animation

Keyframe animations are similar to gifs but they’re very different at the same time. They’re not as choppy as gifs. Instead, keyframe animations are smoother and the change in the series of frames that allow for the animation are less obvious.
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2 Marketing Formulas Media Companies Should Be Using in 2017

No one wants to support marketing activities that are losing their company money. But if you track the right marketing kpi’s and align your marketing initiatives to enable sales growth, your company will be able to make smart adjustments to strategies and budgets.

All entertainment companies should be tracking sales revenue from marketing and inbound marketing ROI in 2017. And if you’re not already doing this, shame on you. Here are 2 marketing formulas you should be using in 2017:

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