Three Quotes That Will Inspire You to Be More Proactive

Sometimes all you need is a bit of inspiration. Inspiration articulated in a manner that makes you pause for a second, think about what you just read or heard, and apply that advice to your life in that moment. Here are three such quotes that I hope will inspire you to be more proactive this week:

“The significant problems we face cannot be solved at the same level of thinking we were at when we created them.”
Theoretical physicist. He developed the theory of relativity, one of the two pillars of modern physics
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Mastodon: Is this the new Twitter?

In 2017, it’s no secret that Twitter is now considered “played out,” especially with the emergence of social media platforms like Snapchat, Instagram, and Periscope. It’s just not as “sexy” as it used to be, especially amongst millennials. That’s why it may be time for a new twitter.

Case in point: Mastodon. This open-source, decentralized Twitter clone grew so fast over the last week that their main server had to shut down its doors for new users. It was started by 24-year-old Eugen Rochko and allows users to create accounts, follow others, and post status updates called “toots.”

But before you sign up for Mastodon, here are some pros and cons you should know about it:
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Email Marketing Trends in 2017 Worth Testing

Email subscribers need to be wowed as soon as they see your subject line. Then they have to be intrigued enough to click through to your website, event, portfolio, etc. So when I spotted this infographic about 2017’s biggest email design trends, I couldn’t help it, I had to take a peek.

After vetting through the list for you, here are three design tactics worth trying out:

# 1 — Keyframe animation

Keyframe animations are similar to gifs but they’re very different at the same time. They’re not as choppy as gifs. Instead, keyframe animations are smoother and the change in the series of frames that allow for the animation are less obvious.
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2 Marketing Formulas Media Companies Should Be Using in 2017

No one wants to support marketing activities that are losing their company money. But if you track the right marketing kpi’s and align your marketing initiatives to enable sales growth, your company will be able to make smart adjustments to strategies and budgets.

All entertainment companies should be tracking sales revenue from marketing and inbound marketing ROI in 2017. And if you’re not already doing this, shame on you. Here are 2 marketing formulas you should be using in 2017:

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HOLY COW — 7 Eye Popping Mobile Marketing Stats

I try to read a couple of blog posts from my favorite marketing blogs every day of the work week. Sometimes I’m just too busy to do it, but reading these posts is important to me because it keeps me sharp and up to speed with the ever-changing landscape of inbound marketing. You’re always seeking more knowledge in my line of work, it’s just the way it is.

But anyway, today one of the blog posts I read was about 31 mobile marketing statistics to help marketers plan for 2016.

Here are the 7 that stood out to me the most:

1. Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead (Source: McKinsey & Company)
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Stop Relying On Social Media Automation

Social media automation may be efficient and less time-consuming, but it’s really not significantly effective. Automation feels robotic and some of your followers can tell the difference between an automated post and a real-time post.

The bottom line is, your followers want humanistic, real interactions. So instead of scheduling your next few posts on social media, try these proven tactics instead:
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