I try to read a couple of blog posts from my favorite marketing blogs every day of the work week. Sometimes I’m just too busy to do it, but reading these posts is important to me because it keeps me sharp and up to speed with the ever-changing landscape of inbound marketing. You’re always seeking more knowledge in my line of work, it’s just the way it is.

But anyway, today one of the blog posts I read was about 31 mobile marketing statistics to help marketers plan for 2016.

Here are the 7 that stood out to me the most:

1. Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead (Source: McKinsey & Company)

2. By 2019, mobile advertising will represent 72% of all US digital ad spending (Source: Marketing Land)

3. Mobile email opens have grown by 180% in the last three years (Source: Email Monday)

4. 79% of people surveyed use their smartphone for reading email — a higher percentage than those who used it for making calls (Source: Email Monday)

5. Average smartphone conversion rates are up 64% compared to the average desktop conversion rates (Source: CMS Report)

6. 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours (Source: Nectafy)

7. 48% of millennials view video solely on their mobile device (Source: Business of apps)

Key Takeaway:

Optimizing your website and emails for mobile devices is critical. It has a direct correlation to the conversion rates for the content you promote. In other ways, if you want people to “bite the bait,” make sure your stuff looks great on mobile.