Before you can start generating money from your website traffic, it needs to be ready to receive visitors. Once you get them on your site it should be setup to either make them want to convert on your offers immediately or keep on coming back until they’re ready to hire you or purchase your offerings.
If you’re interested in improving your website conversions (more RSVP’s, bookings, purchases, etc), perform the following analysis for each page you want to improve conversions on:
- Technical Analysis — Look for technical glitches by running cross-browser and cross-device tests, as well as speed tests. Some tools you can use are Responsinator and Geopeeker.
- Mouse-tracking Analysis — Use mouse-tracking or heatmap software to see which areas on the page get the most attention and which areas are being ignored by your website visitors. A tool you can use for this is Crazyegg.
- Web Analytics Analysis — Go over your analytics and look for pages with high bounce rates and exit rates to spot holes in your conversion funnel or web page structure. To avoid high bounce rates and exit rates review your page for any obvious errors in grammar, relevancy, value, clarity or distraction. A tool you can use for your web analytics is Google Analytics.
- Qualitative Testing — Send email surveys or run on-site surveys to get valuable feedback you can use to improve your web page(s) from users.
- User Testing — Assign friends, clients or business partners a specific task and watch them in-person to see how they interact with your website so you can get real-time feedback. You can also use Google Analytics’ real time feature for this.
As you collect all of this data, don’t forget to put it into a document or spreadsheet that you can refer to, and update, as you continue to implement conversion rate optimization tests. Besides, what’s the point of doing all this if you’re not tracking your progress?
Need help with this? Contact me today for guidance or service.